Born in Montreal, Joëlle Morin is only 2 years old when she first appears on television in a Campbell's Soup commercial. Her mother, actress Margot Campbell, is a spokesperson for the product and Joëlle films other advertisements for the same campaign, which ends up running for several years.
She learns the art of acting and characterization at Jean-de-Brébeuf College and begins to work as a model and actress. With a Communications degree under her belt she is then accepted into Montreal's Dramatic Arts and Music Conservatory.
In the 1990s, Joëlle enjoys instant celebrity status thanks to her brilliant interpretation of the rebellious Roxanne, central character in Montréal, P.Q., and Alex, the driven ingenue in the cult-series Scoop. 1996 brings true recognition: Joëlle's stunning performance as Alys Robi earns her the Artis Award for best actress in a television series as well as a Gémeaux Award nomination.
Joëlle Morin is one of Quebec's most beloved actresses. She has been a part of the arts scene for over twenty years. She spends her time between acting projects raising awareness and campaigning for the environment, equality, gay rights and animal conservation.